I consult DTC Shopify brands to get more out of Klaviyo with strategic segmentation & automation that turn generic blasts into tailored messages that genuinely resonate.
I'm Expert-Vetted by Upwork, which puts me in the top 1% of the Klaviyo talent pool.
Where I'm headed
Lately I’ve been channeling a lifelong fascination with cutting-edge tech into something I’m genuinely excited about: building custom AI tooling into the way I work. I’ve always sought to be the lean alternative to bloated, full-service agencies—and AI lets me push that further, building systems tailored to your brand that:
Learn your business and brand voice well enough to apply them consistently, often helping you articulate them more clearly to yourself in the process
Turn your data into both big-picture strategy and on-the-ground campaign decisions: how you’re positioned, how to segment your lists, what to send and when—down to topics for individual campaigns and full content calendars
Speed up creative generation and brainstorming, so you’re never starting from a blank page
I’m not interested in bolting AI onto everything for its own sake. I’m interested in the most useful ways to integrate it, and I’m building those as I go.
Here’s what that means for working together: I’m not a full-service agency, and I don’t pretend to be. I won’t take over your day-to-day account management. What I will do is build you the strategy, the automation, and increasingly the AI systems that will let you run all of it better and more affordably than handing the keys to an agency. That’s the mission: become the top alternative to bloated, full-service Klaviyo agencies by delivering the minimum viable solution that actually achieves your objective.
A bit about me
Residing in sunny Tampa, Florida, I enjoy family life with my beautiful wife and two children. Driven by my competitive nature as a former four-sport athlete, my enthusiasm to compete persists in business.
With an entrepreneurial spirit and the aforementioned fascination with tech, I’ve channeled my passion into Ecommerce marketing automation.
My entrepreneurship journey began in middle school, assisting my father’s house-building venture. In high school, I had side hustles repairing/building PCs and burning CDs. In college, I evolved this into a modest PC repair business, supplemented by low-stakes online poker earnings to cover expenses and much-appreciated beer money.
Post-college, I migrated to Boston, where I immersed myself in business development roles. After six intense years, I experienced burnout and returned to my entrepreneurial roots: co-founding a payment processing agency. My aptitude for problem-solving, tech prowess, and business acumen proved a pivotal role in our ascension to making The Inc. 5000 list for the past 4 consecutive years. (Recently ranked #439 overall and #33 in financial services for 2024.)
There, I engaged with hundreds of Ecom store owners, fueling my curiosity in the field. In 2017, while retaining an equity stake in the agency, I plunged solo into launching a Shopify dropship store. Despite using a basic email strategy at the time, Klaviyo’s ROI outshone every other channel, compelling me to leverage its potential.
Within a year, I became a top-rated Shopify and Klaviyo freelancer on Upwork, garnering the attention of the founder of Flowium, an Elite Master Klaviyo partner agency. I had the privilege to collaborate and contribute my skills to help grow their client base and monthly revenue by more than 500% within the first two years.
Despite their top-tier full-service email marketing, I noticed a recurring disconnect between business needs and agency offerings through hundreds of client consultations.
The “all or nothing” service model often deterred prospects wary of paying for unneeded features. This resulted in missed opportunities to collaborate with businesses on problems I was equipped to assist, and that gap is exactly what I set out to fill.
If it sounds like we might be a fit, drop me a line below to tell me a bit about your business and we’ll set up a call. Figuring out whether I can actually help is a conversation, and that’s where I’d like to start.