Matt Hagen

The backlog

Every Klaviyo account has a list of things that should get done

Flows that were set up and never earned anything, because the designer never had time to build the emails. A campaign calendar planned the week it starts. A flow audit that has been on next quarter's list for a year.

None of it is that hard, it just never reaches the top of your to-do list. Hiring for it is expensive, and handing it to an agency means handing over the account.

Sound familiar?

  • Browse abandonment flow

    Draft. Emails never designed.

  • Next month's campaign calendar

    Gets planned the week it starts.

  • Flow audit

    On next quarter's list. Again.

  • What should we send next?

    Decided by whoever asks first.

See it work

Three requests, three outputs. A person signs off on each.

Three requests from our project with Unwilted. Each step starts from what the last one made. The slash commands are skills: saved routines built into the project, with your brand rules and checks included.

  1. 01

    A 30-day campaign calendar

    Stuck

    Next month's calendar not started.

    What we typed

    /campaign-calendar-30day november

    About 6 minutes later: a 30-day calendar for Unwilted with themes, send dates, segments and the open questions only their team can answer. Every send is marked Proposed, pending client approval.

  2. 02

    An on-brand email design

    Stuck

    Campaign is on the calendar. Designer is booked solid.

    What we typed

    create me a klaviyo email template for campaign id 2026-11-05

    No skill named here. The project picked the right one on its own.

    About 3 minutes later: a complete email design built from Unwilted's design system, using their fonts, colors, spacing and image rules.

  3. 03

    A Klaviyo template your team can edit

    Stuck

    Design approved. Still has to be edited in Klaviyo by hand.

    What we typed

    /klaviyo-dnd-build-gated

    About 6 minutes later: a native drag-and-drop template in Unwilted's Klaviyo account, editable block by block in the normal Klaviyo editor.

Your team reviews it, finishes it and sends it

That's how every piece of work ends. The AI drafts. A person on your team approves, edits and does the send.

“This is a draft for you to finish, not a client-ready send. No campaign was created, nothing is scheduled and nothing was sent.”
The last message in the Klaviyo template demo

AI for your Klaviyo team

Clear the email backlog with the team you already have

I build an AI project around your brand guidelines, products, segments and Klaviyo data. Your team uses it to finish the work that keeps sliding. A person on your team approves everything.

Book a free call

How it works

Your brand, your data, your team's approval

  1. 01

    Built on your brand and data

    I set it up with your brand guidelines, products, segments and Klaviyo data. It starts from what you already know about your customers, not a generic template.

  2. 02

    Your team uses it

    The people already doing the work ask for what they need in plain words. It fits around your team.

  3. 03

    You approve everything

    Everything it produces is a draft. A person on your team reviews it, finishes it and does the send. The AI sends nothing.

  4. 04

    It gets better as I maintain it

    Products, promos and results change. I keep what it knows current, so the drafts keep getting closer to what your team would ship.

What it produces

Clears the backlog. Checks the plan.

Clears the backlog

The work everyone knows should get done.

Campaign calendars

A month of sends planned around your promos, holidays and product drops. Themes, dates, segments and the questions only your team can answer.

On-brand email designs

Designs built from your guidelines and design system, so your designer starts from a draft, not a blank canvas.

Klaviyo templates

Approved designs built as native drag-and-drop templates your team edits in Klaviyo's own editor.

Campaign drafts in Klaviyo

Approved calendar rows staged as draft campaigns in your Klaviyo account, ready for your team to check and send. It never sends them.

Checks and plans

What it learns about your business, turned into a read on what's working and what to do next.

A brand guide from your live systems

The first thing it produces. Your voice, offers and rules, written down from your site, emails and Klaviyo data. Every point is marked confirmed, inferred or still to confirm.

Flow audits and new-flow recommendations

A review of the flows you have running, what's missing, and which new flows are worth building first.

A monthly pace check

A plain-language scorecard: ahead, on pace or behind against the goal we set together. Every number comes with its source and date.

Plans built on your best campaigns

It studies your top campaigns, evergreen and peak season, and plans what to send next from what has actually worked for you.

What it isn't

Capacity, not replacement

  • Not a replacement for your designer

    It gives your designer a head start and more time for the work only they can do.

  • Not autonomous

    It doesn't send anything. Every piece of work waits for a person on your team.

  • Not day-to-day account management

    I build and maintain the system. Your team runs your email.

FAQ

Straight answers

Will it replace my designer?+

No. It drafts, your designer finishes. The point is to get the designs out of the backlog, not to cut the person who builds them.

Does it send anything on its own?+

No. Nothing is sent by the AI. Every calendar, design and recommendation is a draft until someone on your team approves it and does the send.

What does it need access to?+

Your brand guidelines, products, segments and Klaviyo data. Your Shopify account and other ecommerce tools can also be connected to give it a fuller picture of your business.

What platform does it run on?+

Claude or Grok are my preferred options, but the setup transfers to other models and providers.

Upwork Expert-Vetted, Top 1%Built by a Klaviyo specialist. Expert-Vetted · Top Rated Plus · Top 1% on Upwork

Tell me what's stuck in your backlog

On the call we'll look at your Klaviyo account and the work that keeps slipping. I'll tell you plainly whether this is a fit.

Book a free call