August 31, 2026·8 min read
Half of Shopify stores run double opt-in. Only about 1 in 6 put it on their discount popup.
I looked at roughly 2,000 US Shopify storefronts. Double opt-in is common. Gating the discount behind a confirmation email is not. That setup is present on about 1 in 6 stores I checked, and it's costing them revenue.
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